Monday, March 19, 2012

Your Credit sucks. Here is how you deal with it.


Here is fact; in the United States your credit history is as good as cash. If you don’t have good credit you are in for a financial roller coaster. Your credit history affects pretty much all the aspects of your personal finances. Most of us don’t think about credit until a specific event hits us in the face: buying a car, buying a home, renting an apartment, and event getting a job. Ouch. I know you probably have many questions, and before you start buying your credit report online from ten different places, let’s start with the basics.

What is my credit score?
A short answer?- a number. Just like a grade on a school exam, your credit score is your financial “grade”. Essentially, your score is the statistical summary of your credit report that tells companies how “risky” you are and how likely you will be paying the money you are borrowing. Some people say credit scores are based in a complex algorithm that nobody really knows for a fact how it works [unless you are Dr. Sheldon Cooper].

So, what is a Credit report?
A consumer credit report is a factual record of your credit payment history, amount of credit you have solicited, type of credit accounts (credit cards, car loans, etc), and length of credit history.

Here is the issue: If you were recently denied credit at a store, dealership, or leasing office, chances are your credit is not looking so good because you have a “bad” score or a “low” score. A low score means your credit is a little baby with chubby cheeks! Too little to walk or run. The only solution for your problem is: TIME. You need time to build your credit so it has more history, hence a better score. A bad score on the other hand, show you did a booboo somewhere in there and is throwing off your groove, and the only solution to your problem is to pay on time and stop spending.

So now what? The first thing you have to do is request a copy of your credit report. The Fair Credit Reporting Act (FCRA) requires each of the nationwide consumer reporting companies — Equifax, Experian, and TransUnion — to provide you with a free copy of your credit report, at your request, once every 12 months. So if you want it…go get it. Once you get your credit report consider the following tips:

For those with a LOW score:
·         Go to your bank and request a “secured” Credit Card. Basically you will be putting a cash amount as a security deposit towards a Credit Card for the same amount. Most banks will give you back your money after a year and you continue to use the card depending if you paid on time.
·         Buy a vehicle. You will paying the “novice” APR rate [all of us do] so I recommend you pick an affordable car where you can put more than 25% down. This will help you build credit history.

For those with BAD score:
·         It’s not the end of the world! so pull yourself together.
·         Check your score for inaccuracies or mistakes. There is a chance you have bad credit because of mistakes made by reporting companies, or identity theft.
·         If you have credit card debt, avoid using those cards [and by avoiding, I meant “destroy” them] and try to consolidate your payments. You only need one card and one card alone for daily use.
·         DO NOT close old accounts that are in “good” standing. You need your good account to outweigh your bad accounts…like a financial ying-yang if you will.
·         Do not waste your time and money with a credit agency the can “fix” your credit. That is a SCAM. If you have a bad account because you didn’t pay, you cannot erase it. The only thing you can fix on your report is inaccurate information, and that you can do it yourself for free.

Finally consider these following GOLDEN rules to build great credit:
1.      Never use more than 35% of your credit. You will be flagged as a shopaholic with potential re-payment risk.
2.      Check your credit once a year.
3.      ALWAYS pay on time.
4.      And tattoo the in your mind: Credit is for emergencies ONLY, not for spending.

Follow these simple tips and you will see the light at the end of the tunnel.

Wednesday, January 18, 2012

Online Lead Generation Drives Higher Growth & Profitability


This article was published on November 8, 2011 on the MarketingProfs' website, and would like to share it with you:

Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study by Hinge Marketing, which also found that SEO, blogging, and Web analytics are among the most effective online marketing tools for such high-growth firms. 
Below, additional findings from the study titled "Online Marketing for Professional Services Firms: How Professional Services Firms Can Achieve High Growth and Profits with Online Marketing," based on a survey of 500 professional services companies.
Among professional services firms surveyed, 77.1% generate at least some new-business leads online; most (48%) generate less than 20% of total leads online and nearly one-quarter (22.9%) generate no leads via online sources.



However, 14.8% of firms generate 40% or more of their new business leads online and such firms lead the pack in business growth and profitability. 


Impact on Growth

For example, among companies that generate 40-59% of leads online, the median two-year growth rate is 63.9%, compared with 15% among those that generate no leads online. That balanced approach of traditional and online marketing strategies may represent a "sweet spot" that creates optimal results:
Impact on Profitability

The percentage of leads generated online directly correlates with profitability: Firms that generate less than 20% of leads online tend to be less profitable than the others, whereas those that generate 80-100% of leads online tend to be more profitable with a profit level at 32.5% of annual revenue:



Why are such businesses more profitable?

The data do not provide a definitive answer, the study notes, but one explanation is that online marketing simply costs less than traditional marketing over the long term.  For example, consider a firm that makes an upfront investment in search engine optimization. Once the firm achieves top search engine rankings, the leads continue to flow in without incurring high ongoing costs.

By contrast, traditional marketing techniques often require sustained campaign expenses.

Top Industries

Marketing and communications companies are leading the pack, generating 31.4% of leads online. Technology service businesses are second with 20.2%, followed by management consulting (15.9%), accounting services (11.4%), and the A/E/C community (architecture, engineering, and construction) (8.3%).

Use of Online Techniques

Survey participants were asked to rate 15 online marketing techniques according to how much focus their firm placed on each one.
Among high-growth firms, those that generate 40% or more of their leads via online sources, the top tools are blogging (7.35), SEO (7.00), LinkedIn (6.60), Twitter (6.55), email marketing (6.20), Web analytics (6.15), and Facebook (5.80); tools lowest on priority lists include pay-per-click (PPC) advertising (2.90), webinars (2.50), and banner ads (2.00).
Among average-growth firms, the top tools are email marketing (5.43), LinkedIn (4.93), company newsletters (4.18), SEO (4.06), white papers and ebooks (3.82), and Web analytics (3.63). Low priority tools among average-growth firms are YouTube (1.94), pay-per-click (PPC) advertising (0.76), and banner ads (0.47).

Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.


SEO, Blogging, and Web Analytics Most Effective Among High Growth Firms

Participants were also asked to rate the effectiveness of each technique in helping them accomplish their goals on a scale of 0 to 10 with a rating of 0 indicating an ineffective technique and a 10 indicating a highly effective technique.

Among high-growth firms, SEO (7.28), blogging (6.68), Web analytics (6.50), and email marketing (6.33) ranked as the most effective online marketing tools, whereas average-growth companies cite their company newsletter (5.61), email marketing (5.34), whitepapers and ebooks (5.06), and SEO (4.95). 


By contrast, among average-growth firms, the least effective online tools are banner ads (1.88), PPC (2.43), and Twitter (3.36). High-growth firms cite banner ads (3.50), YouTube (4.08), and webinars (4.67) as their least-effective tools.
Other key findings:  
  • Marketing Spend: 65.6% of companies plan to increase online spending in the next 12 months; the average anticipated increase is 56%.
  • Websites: 46% of firms have redesigned their website within the past year.
  • Online recruiting is widespread: 55% of companies recruit employees online; roughly one in four attract 40% or more of new hires online.
*Given the potential of very large and very small firms to skew the results, median values were selected as the most stable measure of central tendency. 
About the data: Findings are from a survey of 500 professional services businesses consisting of five primary industry groups: architecture/engineering/construction; marketing/communications; management consulting; and accounting/finance. Overall, respondents hold senior-level positions, working in companies with 314 employees earning $54 million in annual revenues. In addition, Hinge interviewed an expert panel of 20 online marketing leaders about their views on online marketing techniques. All data were compiled from June to August, 2011.