UPS Corporate awareness Video Ad
-------------
UPS Consumer awareness Video Ad
------------
UPS Magazine Ad
-----------
UPS Billboard
Tuesday, August 4, 2009
CBT-Marketing Class (WEEK 5) Integrated Marketing Communications
hello Class please see below the IMC campaign of UPS. Please comment on how these different mediums get connected into one single advertising engine?
UPS Corporate awareness Video Ad
-------------
UPS Consumer awareness Video Ad
------------
UPS Magazine Ad
-----------
UPS Billboard
UPS Corporate awareness Video Ad
-------------
UPS Consumer awareness Video Ad
------------
UPS Magazine Ad
-----------
UPS Billboard
Subscribe to:
Post Comments (Atom)
3 comments:
These two commercials are well designed, it send us a clearly message, if you need something to be delivered fast and anywhere in the world, UPS its there for you.
But Fedex its also a big competitor, and they will also ship it anywhere and for less....
Also, a little offtopic, I think the drawing guy in the second commercial should teach you how to draw.. lol..
This is my comment to Ivette.. Well I think the reason why UPSits more popular than FEDEX, its because of their propaganda, they marketing strategy has been smart.... But I think they should also be showing the reality of UPS such as their suck customer service, or they way they treat their package. I found two nice videos.
take a look at it.
http://www.youtube.com/watch?v=xcIOy6XcM3s
http://www.youtube.com/watch?v=slk6zeM4Of8&feature=related
The commercials all tie in by showing how they get the packages to the people that use UPS except for the last ad (billboard) which is still very short and to the point of showing the main website for the ads.
lol the drawing guy is actually the head of the creative development team for ups supposedly when they frist started this campaign they didnt think he would end up being the one actually acts on the commercials but check this out
http://godsofadvertising.wordpress.com/2009/07/17/what-does-the-ups-whiteboard-guy-and-unknown-canadian-musician-have-in-common-bad-airline-service-and-using-social-media-for-retribution/
and there are more links in the article too
oh i totally agree ups abuses the packages, cant tell you how many times my friend sends stuff to me from colorado and it has to get sent back because they destroy the boxes
Post a Comment